Transcription: But it's important to note that cutting costs is a two-edged sword. Certainly cost cutting will lower expenses, but in the long term you may undermine your ability to meet customer needs and expectations. The wrinkle here is that as your ability to meet customer needs and expectations goes down, you'll be losing those customers as well. First, you'll be losing those customers who formerly were satisfied with your service. Then, after a delay, if you keep failing to meet needs and expectations, you're going to begin to lose your loyalists as well. means fewer sales means less revenue. And that ...
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